Dealing With iOS9 Ad Blockers on Your Ad Sponsored Blog

Wednesday, October 7, 2015

A good article posted on Igor Kromin's blog, a blog I visit from time to time. Thought I'd share it here.
A new release of iOS always brings in new features and its share of troubles and this time it hasn't been any different. Since the iOS 9 release date on the 16th of September, Apple made available its content blocker API to developers. This brought out a deluge of ad blocker apps on the App Store, with some topping the charts within moments of release. This may be a welcome addition to many people, but something that many miss is how this hurts those sites and blogs that rely on advertising revenue to pay for their hosting fees. 

So I got to thinking about how to deal with this. I've seen comments stating that content providers should just suck it up and find alternative ways of generating revenue. I'm sorry, but this is the kind of argument that a zealot preacher would sermonise - all talk about how it should be without solid examples or direction about the 'better ways'. I would argue that for a casual blog, ads are the only real viable source of revenue.

Unfortunately there is no easy way to deal with this situation. The only thing I could come up with was to appeal the the readers' sense of decency by supplying a message when an ad does not load.
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Dealing with iOS9 ad blockers on your ad sponsored blog